Released on: April 5, 2008, 3:41 am

Press Release Author: Shushmul Maheshwari

Industry: Apparel & Fashion

Press Release Summary: Improved living standards along with rising consciousness
about the ‘looks’ have been propelling Chinese consumers to go for more
cosmetic and toiletry products in their daily life, says \"Cosmetics and Toiletries
Market in China”, by RNCOS.

Press Release Body: China\'s Cosmetic and Toiletries Industry ranks second after
Japan (as of 2007) and has been witnessing strong growth in the Asia-Pacific region.
Improved living standards along with rising consciousness about the
‘looks’ have been propelling Chinese consumers to go for more cosmetic
and toiletry products in their daily life, says \"Cosmetics and Toiletries Market in
China”, a market research report by RNCOS. It provides an in-depth analysis of
the present and future prospects of the China cosmetic and toiletries industry and
gives a panoptic view of the industry, with focus on distribution channels and sales
and consumer behavior in China. This report will help the client to examine the
opportunities critical to the success of the industry at micro level and exploring
opportunities and key challenges lying within the industry.

Market Analysis

China’s cosmetics market is flourishing, yet, there is still huge potential
for further growth as per capita annual expenditure on cosmetics today is well below
the global average. The factors fueling growth into the industry include WTO
accession, rising disposable income, changing lifestyles and shift towards
westernized culture, among others. At present, the cosmetics and toiletries sales
are dominated by the urban areas, but growth in future is expected to come from
rural Chinese people boosted by rising middle class families and changing
consumption patterns. However, sales of counterfeit products in the rural parts of
China will definitely be a huddle for the branded cosmetics products and will need a
boost for consumer awareness for future sustainability.

Key Issues

- The overview of Chinese cosmetics and toiletries industry, including sales,
company-wise market share, product distribution matrix, and competitive landscape.
- Analysis of the supporting factors for the industry and study of the consumer
behavior in China.
- Evaluation of future prospects and challenging factors for Chinese cosmetics and
toiletries industry.
- Segment-wise future outlook of cosmetics products.

Research Methodology Used

Information Sources

The information has been sourced from authentic and reliable sources like books,
newspapers, trade journals, and white papers, industry portals, government agencies,
trade associations, monitoring industry news and developments, and through access to
more than 3000 paid databases.

Analysis Method

Methods like historical trend, linear regression analysis using software tools,
judgmental forecasting, and cause and effect analysis have been used in the report
for rational analysis.

About RNCOS:

RNCOS, incorporated in the year 2002, is an industry research firm. It has a team of
industry experts who analyze data collected from credible sources. They provide
industry insights and analysis that helps corporations to take timely and accurate
business decision in today\'s globally competitive environment.

For more information visit: http://www.rncos.com/Report/IM001.htm
Current Industry News: http://www.rncos.com/Blog/


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